Workshop: PR for SynBio Startups w/ Ben Kellogg, BWK

Your science or engineering may be first class, but without a strategy to communicate it to the world, you’ll be missing out on its true potential. Are you announcing something new: a product, partnership, round of funding or research finding? Is there a specific audience you’re trying to reach: customers, partners, investors, future employees? This workshop led by Ben Kellogg, the founder of BWK, is designed to help synthetic biology startups navigate the basics of press outreach and key opportunities for startups in the synthetic biology space to consider. BWK is the PR partner to organizations including TED, MIT, Mt Sinai and more. In this session, Ben will cover the basics of press outreach and what to expect when working with the media, as well as key topics that are specific to the synthetic biology industry.